*{margin:0;padding:0;box-sizing:border-box}

/* ---- palette: lifted from the live subscribe page + reveal-page-mock ---- */
:root{
  --ground:#faf7f2; --ink:#2b2722; --body:#3a352e; --muted:#6b6257;
  --soft:#5a5145; --dim:#8a7f70; --faint:#9a9184; --pale:#a89e90;
  --accent:#8a6d3b; --accent-dark:#75592f; --green:#3e6b4f; --green-tint:#eaf2ec;
  --line:#e6dfd4; --line-input:#d8cfbe; --warm:#f7ede2; --warm-deep:#f6f0e3;
  --canvas:#f4eee1; --input-bg:#fdfbf7; --card:#ffffff;
  --serif:Georgia,'Times New Roman',serif;
  --mono:'Courier New',Courier,monospace;
  /* one inline-padding formula for every band: content capped and centred,
     never less than --gutter, while the coloured bands stay full-bleed */
  --gutter:80px; --content:1280px;
}
@media (max-width:1040px){ :root{--gutter:32px} }
@media (max-width:620px){  :root{--gutter:20px} }
/* --content is narrowed to a single-column measure in the 1040 query below */

body{background:var(--ground);color:var(--ink);font-family:var(--serif);line-height:1.6;-webkit-font-smoothing:antialiased}
a{color:var(--accent);text-decoration:none}
a:hover{color:var(--accent-dark);text-decoration:underline;text-underline-offset:3px}
img{max-width:100%}

.eyebrow{font-family:var(--mono);font-size:14px;letter-spacing:.22em;text-transform:uppercase;color:var(--muted)}
.band{padding-inline:max(var(--gutter),(100% - var(--content))/2)}
.pad{padding-block:84px}

/* ---- header ---- */
header{display:flex;align-items:center;justify-content:space-between;padding-block:26px;border-bottom:1px solid var(--line)}
.brand{font-family:var(--mono);font-size:15px;letter-spacing:.18em;color:var(--muted)}
.brand b{color:var(--ink);font-weight:normal}
header .tag{font-family:var(--mono);font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--pale)}

/* ---- hero ---- */
.hero{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:72px;padding-block:76px 84px;align-items:start;scroll-margin-top:24px}
.hero-copy{display:flex;flex-direction:column;gap:26px;padding-top:12px}
h1{font-size:50px;line-height:1.12;font-weight:normal;letter-spacing:-.01em;text-wrap:pretty}
.lede{font-size:19px;line-height:1.62;color:var(--body);max-width:30em;text-wrap:pretty}

/* ---- signup card ---- */
.signup{background:var(--card);border:1px solid var(--line);border-radius:6px;box-shadow:0 1px 3px rgba(60,50,30,.06);padding:30px 28px;max-width:460px;display:flex;flex-direction:column;gap:12px}
.signup input[type=text],.signup input[type=email]{width:100%;padding:13px 14px;font-size:16px;font-family:var(--serif);border:1px solid var(--line-input);border-radius:6px;background:var(--input-bg);color:var(--ink)}
.signup input[type=text]:focus,.signup input[type=email]:focus{outline:none;border-color:var(--accent)}
.q{font-family:var(--mono);font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--muted);margin:10px 0 10px}
.pills{display:flex;gap:8px}
.pill{flex-grow:1;position:relative}
.pill input{position:absolute;opacity:0;pointer-events:none}
.pill span{display:block;text-align:center;padding:12px 0;min-height:46px;line-height:22px;border:1px solid var(--line-input);border-radius:24px;background:var(--card);color:var(--muted);font-size:16px;cursor:pointer;transition:all .15s}
.pill input:checked + span{background:var(--green);border-color:var(--green);color:#fff}
.pill input:focus-visible + span{outline:2px solid var(--accent);outline-offset:2px}
.pill:hover span{border-color:var(--accent)}
.signup button{margin-top:14px;width:100%;padding:15px;min-height:48px;font-size:17px;font-family:var(--serif);color:#fff;background:var(--accent);border:none;border-radius:6px;cursor:pointer}
.signup button:hover{background:var(--accent-dark)}
.fine{font-size:13px;color:var(--faint);text-align:center;line-height:1.5;margin-top:6px}
.fine + .fine{margin-top:10px}

/* ---- the live demo card ---- */
.demo-col{display:flex;flex-direction:column;gap:16px;align-items:stretch;width:100%;max-width:520px;margin-left:auto}
.demo{width:100%;background:var(--card);border:1px solid var(--line);border-radius:6px;box-shadow:0 6px 24px rgba(60,50,30,.14);padding:22px 22px 26px}
.demo .label{font-family:var(--mono);font-size:12px;letter-spacing:.22em;text-transform:uppercase;color:var(--pale);margin-bottom:16px}
.plate{height:300px;display:flex;align-items:center;justify-content:center;background:var(--canvas);border-radius:2px}
.plate img{max-height:100%;max-width:100%;display:block;opacity:0;transition:opacity .35s ease}
.plate img.ready{opacity:1}
@media (prefers-reduced-motion:reduce){.plate img{transition:none}}
.ask p{margin:0 0 14px;text-align:center;font-size:17px;color:var(--body)}
.answers{display:flex;gap:10px}
.answers button{flex-grow:1;padding:13px 0;min-height:46px;border:1px solid var(--line-input);border-radius:24px;background:transparent;color:var(--muted);font-size:15px;font-family:var(--serif);cursor:pointer}
.answers button:hover{border-color:var(--accent);color:var(--accent)}
.ask,.told{margin-top:20px}
.verdict{display:inline-block;font-size:12px;padding:4px 12px;border-radius:20px}
.v-knew{background:var(--green-tint);color:var(--green)}
.v-dont{background:var(--warm-deep);color:var(--accent)}
.told .who{font-size:24px;line-height:1.25;margin:14px 0 0}
.told .who .paren{color:var(--dim);font-size:16px}
.told .what{font-style:italic;font-size:16px;color:var(--soft);margin:3px 0 0}
.told .what .paren{font-style:normal;font-size:14px;color:var(--dim)}
.told .movement{font-family:var(--mono);font-size:11px;letter-spacing:.1em;color:var(--accent);margin:6px 0 0}
.another{align-self:center;font-family:var(--mono);font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--accent);background:none;border:none;cursor:pointer;padding:12px 16px;min-height:44px}

/* ---- collection strip ---- */
.strip{border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:var(--warm);padding-block:34px;display:flex;align-items:center;justify-content:space-between;gap:48px}
.strip p{font-size:19px;color:var(--body);line-height:1.5;max-width:24em;text-wrap:pretty}
.strip b{color:var(--accent);font-weight:normal}
.thumbs{display:flex;gap:12px;align-items:center;flex-shrink:0}
.thumbs img{height:86px;width:auto;border:1px solid var(--line);border-radius:2px}

/* ---- how a morning works ---- */
.steps{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:40px;margin-top:52px}
.step{display:flex;flex-direction:column;gap:12px}
.numeral{font-family:var(--mono);font-size:34px;color:var(--line-input);line-height:1}
.step h3{font-size:22px;font-weight:normal;line-height:1.3}
.step p{font-size:16px;line-height:1.65;color:var(--soft)}

/* ---- memory system ---- */
.memory{background:var(--card);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.memory .cols{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:72px;align-items:center}
.memory h2,.ladder h2,.cta h2{font-size:36px;font-weight:normal;line-height:1.2;text-wrap:pretty}
.memory .cols > div{display:flex;flex-direction:column;gap:18px}
.memory p{font-size:17px;line-height:1.65;color:var(--soft);max-width:30em;text-wrap:pretty}
.outcomes{display:flex;flex-direction:column;gap:14px}
.outcome{display:flex;align-items:center;gap:18px;padding:18px 22px;border-radius:6px}
.outcome .when{font-family:var(--mono);font-size:13px;text-align:right}
.outcome .what{font-size:15px;flex-grow:1}
.o-knew{background:var(--green-tint);color:var(--green)}
.o-dont{background:var(--warm-deep);color:var(--accent)}
.o-idle{background:var(--ground);border:1px solid var(--line);color:var(--muted)}
.aside{font-size:14px;color:var(--faint);line-height:1.55;margin-top:6px}

/* ---- the ladder ---- */
.ladder{text-align:center}
.ladder h2{margin:12px auto 16px;max-width:18em}
.ladder .intro{font-size:17px;line-height:1.65;color:var(--soft);max-width:40em;margin:0 auto 48px;text-wrap:pretty}
.tiers{display:grid;grid-template-columns:repeat(7,minmax(0,1fr));gap:12px}
.tier{display:flex;align-items:center;justify-content:center;text-align:center;min-height:62px;padding:16px 10px;background:var(--card);border:1px solid var(--line);border-radius:6px}
.tier .name{font-size:17px;line-height:1.25}
.tier.top{background:var(--warm-deep);border-color:var(--accent)}
.tier.top .name{color:var(--accent)}

/* ---- closing ---- */
.cta{background:var(--warm);border-top:1px solid var(--line);padding-block:76px;text-align:center}
.cta h2{margin:0 auto 14px;max-width:16em;font-size:34px}
.cta p{font-size:17px;color:var(--soft);max-width:34em;line-height:1.6;margin:0 auto 30px}
.offer{margin:0 auto 30px;max-width:420px;background:var(--warm-deep);border:1px solid var(--accent);border-radius:6px;padding:20px 24px 18px;text-align:left}
.offer .eyebrow{color:var(--accent);margin-bottom:14px}
.prices{display:flex;gap:14px}
.price{flex:1;display:flex;flex-direction:column;gap:2px}
.amount{font-size:28px;line-height:1.1;color:var(--accent)}
.per{font-size:13px;color:var(--soft)}
.offer s{color:var(--faint)}
.monthly{font-size:13px;color:var(--accent);margin-top:2px}
.offer .note{margin:14px 0 0;font-size:13px;color:var(--soft);line-height:1.5}
.fine b{color:var(--accent);font-weight:normal}
.fine a{color:inherit;text-decoration:underline;text-underline-offset:2px}
.cta a{display:inline-block;padding:15px 40px;min-height:48px;background:var(--accent);color:#fff;border-radius:6px;font-size:17px}
.cta a:hover{background:var(--accent-dark);color:#fff;text-decoration:none}

footer{padding-block:40px;display:flex;align-items:center;justify-content:space-between;gap:32px;border-top:1px solid var(--line)}
footer .brand{font-size:13px;color:var(--pale)}
footer .brand b{color:var(--muted)}
.foot-links{display:flex;gap:28px;font-size:14px}

/* ---- responsive ---- */
@media (max-width:1040px){
  /* one column from here down: cap and centre it, and let every block fill it
     so the hero copy, the signup card and the demo card share both edges */
  :root{--content:620px}
  .hero{grid-template-columns:1fr;gap:40px;padding-block:44px 52px}
  .hero-copy{padding-top:0}
  .pad{padding-block:56px}
  .demo-col{max-width:none;margin-left:0}
  .signup{max-width:none}
  .thumbs{flex-wrap:wrap;max-width:100%}
  .lede,.memory p,.strip p{max-width:none}
  .memory .cols{grid-template-columns:1fr;gap:36px}
  .tiers{grid-template-columns:repeat(4,minmax(0,1fr))}
  .steps{grid-template-columns:1fr;gap:30px}
  .strip{flex-direction:column;align-items:flex-start;gap:20px}
  h1{font-size:38px}
}
@media (max-width:620px){
  .plate{height:240px}
  .pad{padding-block:44px}
  header .tag{display:none}
  h1{font-size:32px}
  .lede{font-size:17px}
  .memory h2,.ladder h2,.cta h2{font-size:27px}
  .tiers{grid-template-columns:repeat(2,minmax(0,1fr));gap:8px}
  .tier{min-height:54px;padding:12px 8px}
  .pills{gap:6px}
  .signup{padding:24px 20px}
  .outcome{flex-direction:column;align-items:flex-start;gap:4px}
  .outcome .when{text-align:left}
  .thumbs img{height:64px}
  footer{flex-direction:column;gap:14px;text-align:center}
}

/* ---- text pages (privacy) ---- */
a.brand{text-decoration:none}
a.brand:hover{text-decoration:none;color:var(--muted)}
.doc{padding-block:64px 88px;max-width:none}
.doc > *{max-width:40rem}
.doc h1{font-size:40px;line-height:1.15;font-weight:normal;margin:14px 0 18px;text-wrap:balance}
.doc .lede{margin-bottom:10px}
.doc .meta{font-size:13px;color:var(--faint);margin-bottom:40px}
.doc h2{font-size:24px;font-weight:normal;line-height:1.3;margin:40px 0 12px}
.doc p,.doc li{font-size:17px;line-height:1.7;color:var(--soft)}
.doc p + p{margin-top:12px}
.doc ul{padding-left:1.2em;display:flex;flex-direction:column;gap:10px}
.doc li b{color:var(--ink);font-weight:normal}
@media (max-width:620px){.doc{padding-block:40px 60px}.doc h1{font-size:30px}.doc h2{font-size:21px}}